Diamante 23 · 2025
01 SPORTS · CULTURE · GROWTH
We don’t
study the
audience.
We are part of it.
WHAT IS MARALLTI? A 360° sports and entertainment agency. Marallti integrates content, marketing, production, project management and communications to help organizations, brands and athletes connect with and grow Hispanic audiences—from local to global.
本物
OUR DEFINING PRINCIPLE
AUTHENTICITY
360° CONTENT & COMMUNICATIONS
MARKETING & BRAND GROWTH
PRODUCTION & PROJECT MANAGEMENT
GLOBAL HISPANIC AUDIENCES
SELECTED CLIENTS & PARTNERS
Trusted across sports, media and culture.
Selected relationships across the United States, Latin America and Japan—presented once, with a clear role for every engagement.
02
THE MARALLTI DIFFERENCE
私たちの違いAUTHENTICITY IS NOT A TACTIC.
IT IS OUR OPERATING SYSTEM.
Culture cannot be translated from a brief.
We know the audience because we are part of it—the language, the humor, the rituals, the history and the emotion behind every game.
That lived understanding changes the work. It gives brands a credible voice, gives leagues a more meaningful connection and gives content the relevance to travel across platforms and borders.
Marallti combines that cultural fluency with three decades of major-league media experience, real-time production capability and an owned distribution ecosystem. As one accountable partner, we take ideas from strategy through execution, distribution and growth. We do not simply translate messages. We build participation.
03 PROOF OF SCALE
Built with community.
Proven by performance.
Selected results generated through Marallti’s owned Spanish-language sports ecosystem.
Across platforms · 2025
Across platforms · 2026
Real-time coverage · 2026
MARALLTI IN MOTION
See the work.
Feel the reach.
From live broadcasts and global sports events to branded content and audience growth, this is Marallti in action.
04
OUR SERVICES
私たちの仕事Four pillars. One accountable partner.
Marallti connects strategy, storytelling, production and distribution in one operating system—built to reach and grow the global Hispanic consumer through sports and entertainment.
Strategy & Audience Growth
Sports media consulting, Hispanic audience intelligence, positioning and practical growth plans for leagues, teams, athletes, media properties and corporations—from local to global, with a glocal mindset.
CONSULTING / AUDIENCE / POSITIONING / GROWTHContent, Communications & Brand Marketing
Editorial strategy, branded content, documentaries, campaigns, sponsorship activation and 360° communications created with cultural credibility and newsroom discipline.
CONTENT / EDITORIAL / CAMPAIGNS / COMMUNICATIONSProduction, Experiences & Project Management
Live and studio production, graphics, field operations, hospitality, VIP and athlete relations, private experiences and large-scale events—managed from concept through delivery.
LIVE / BROADCAST / EVENTS / HOSPITALITY / DELIVERYDistribution, Rights & Revenue
Social, digital, linear television and OTT distribution, content packaging, rights strategy, commercial inventory, licensing, sponsorships and revenue partnerships.
TV / OTT / SOCIAL / RIGHTS / MONETIZATION
05
OWNED MEDIA POWER
メディア・ネットワークTHE MULTIPLATFORM PIONEER
One audience. Every screen. No friction.
Led by Diamante 23, Marallti pioneered an integrated multiplatform model where social, digital, linear television, video, audio and on-demand work as one media system. We reach consumers in their natural media habitat—we never demand that they come to us.
OWNED MEDIA01
DIAMANTE 23
The multiplatform Spanish-language baseball engine.
One connected audience across social, digital, linear TV, live video, podcasts, radio and on-demand—powered by daily editorial and global baseball storytelling.
OTT / STREAMING02
KLICGO
Free, borderless streaming.
An OTT destination connecting live sports, creators and specialty channels without geographic barriers or subscription friction.
TV / DISTRIBUTION03
MAX ENTERTAINMENT
Pan-regional channel distribution.
SportsMax News, Horse Racing Max, Max Anime and Esports Max across cable, IPTV, streaming and operator ecosystems in 14 Latin American markets.
06
LEADERSHIP
リーダーシップ
FOUNDER · STRATEGIC PRINCIPAL
Leonte Landino
Three decades of sports media judgment—built inside newsrooms, leagues, ballparks and global events.
Landino spent 18 years helping build and lead ESPN International’s baseball content and later served as a Director of Content in the Office of the Commissioner of Major League Baseball. He founded Marallti Entertainment and Diamante 23 to create the cultural and commercial bridge global sports organizations were missing.
His experience spans CNN, ESPN, the Tampa Bay Rays, Major League Baseball, the Colorado Rockies organization, Major League Soccer, Nippon Professional Baseball, international federations, Winter Leagues, live events and multicultural brand strategy.
SELECTED LEADERSHIP & INDUSTRY EXPERIENCE
ESPN
CNN
MAJOR LEAGUE BASEBALL
TAMPA BAY RAYS
COLORADO ROCKIES
APPLE TV
GROWTH · EDITORIAL · SEO & PRODUCTION PRINCIPAL
Gilberto González
Newsroom judgment engineered for modern audience growth.
For more than two decades, González has shaped sports news and coverage from local newspapers to global media brands. He transforms traditional journalistic rigor into modern SEO, editorial and production strategies that turn quality storytelling into measurable growth.
His leadership helped establish ESPN Deportes as a major force in Hispanic sports media and has been central to the growth of Diamante 23. His newsroom and production experience also spans ESPN, Apple TV and Telemundo.
SELECTED MEDIA & PRODUCTION EXPERIENCE
ESPN
APPLE TV
TELEMUNDO
07 READY TO GROW?
Turn Hispanic reach into measurable growth.
Tell us your objective, audience and market. Marallti will connect the strategy, content, production and distribution needed to move the opportunity forward.
OUR MEDIA ECOSYSTEM
Keep exploring.
Discover the platforms where Marallti’s multiplatform vision comes to life.
